Better Communication Results - Latest Comments in THAT ad campaign is such a winner

Re: THAT ad campaign is such a winner

Lee Hopkins — Sat, 16 Apr 2011 20:15:07 -0000

I remember that ad well! I was living in the UK at the time and it
was one of my faves.

It was for Fosters, so try that as a search term. The other Aussie
beer company advertising at the same time was XXXX - "Australian
for beer" ... Remember the bride in the back of the ute and the
bloke and his dog in the front?

Good hunting!
Lee

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Re: THAT ad campaign is such a winner

David — Sat, 16 Apr 2011 08:09:21 -0000

hi guys, i'm trying to find an old beer commercial -think it was fosters, prob just shown at the cinema, from 80s or 90s - went something like this... 2 barmen watch a beautiful sports car pulling up and they comment that the driver is probably ugly...he gets out and he's distinguished, attractive, they comment that he's probably stupid and someone hails him - hey professor! they comment he's probably unpopular and suddenly lots of people are greeting him, they comment that he probably drinks a girly drink.. the guy turns to the bar and orders a sweet sherry, or something like that, the barmen smile knowingly, then the guy adds, in a manly voice..."and make mine a Fosters!" very cool ad.. sorry this is so long... anyone know how i can find a youtube vid of this, i've tried searching on everything i can think of. thanks :0

Re: THAT ad campaign is such a winner

Lee — Tue, 14 Mar 2006 14:13:14 -0000

By the way, Kare, did you listen to my report on For Immediate Release yesterday? I mentioned you and Sausalito... Let me know and if you missed it I'll shoot you over the mp3

Re: THAT ad campaign is such a winner

Lee — Tue, 14 Mar 2006 14:12:02 -0000

THAT ad campaign sure must have exceeded everyone's expectations. Brilliant and harmless advert, but being banned is the best thing to happen to it -- more PR mileage from that than the Poms (British) expected.

Mind you, if only we could teach Fosters how to make a decent beer to sell to the world... Much, much better is a little Tasmanian brewery called 'Boags' -- if you get to see some, Bryan, avail yourself of a fine drop!

Re: THAT ad campaign is such a winner

kare — Tue, 14 Mar 2006 11:45:53 -0000

..and today, Max Hitchins - The Hospitality Doctor in North Sydney is raving about the campaign in his newsletter.

He wrote, in part, " The British Broadcast Advertising Clearance Centre has ruled the slogan failed the Œtaste test‚ and that Œbloody‚ should be edited out, although it will be allowed online and in print. (However the Œb‚ word has often been on British TV and is also used in the English children‚s movie Harry Potter!) Now, this Œdouble standard‚ is getting Australia a whole heap of free media around the world. (Talk about good luck!)

Even allowing for my bias, as an Australian, I believe this is an extremely clever web sites and advertising campaign.:

Re: THAT ad campaign is such a winner

Kare Anderson — Mon, 13 Mar 2006 16:39:46 -0000

.. in the self-deprecating, authentic spirit of the Aussies the state of Mississippi has a campaign I love and commented on http://sausalitobythebay.co...
(and mentioned Lee)

Re: THAT ad campaign is such a winner

BryanPerson — Mon, 13 Mar 2006 15:29:26 -0000

Foster's. Love the ads. Hate the beer.

Re: THAT ad campaign is such a winner

Lee — Fri, 10 Mar 2006 21:56:28 -0000

I had asked your secretary to book your flight, A... has she not done it? Fire her!

Re: THAT ad campaign is such a winner

Andrea Weckerle — Fri, 10 Mar 2006 11:41:26 -0000

Today’s Wall Street Journal article about the campaign quotes Tom McFarlane of M&C Saatchi as saying “What we think this captures is the real Australia and who we really are – an easygoing, welcoming nation.” I think it’s a great campaign; it certainly works for me. Now if that plane ticket would just finally arrive…