Today’s Wall Street Journal article about the campaign quotes Tom McFarlane of M&C Saatchi as saying “What we think this captures is the real Australia and who we really are – an easygoing, welcoming nation.” I think it’s a great campaign; it certainly works for me. Now if that plane ticket would just finally arrive…
Lee
· 3 years ago
I had asked your secretary to book your flight, A... has she not done it? Fire her!
..and today, Max Hitchins - The Hospitality Doctor in North Sydney is raving about the campaign in his newsletter.
He wrote, in part, " The British Broadcast Advertising Clearance Centre has ruled the slogan failed the Œtaste test‚ and that Œbloody‚ should be edited out, although it will be allowed online and in print. (However the Œb‚ word has often been on British TV and is also used in the English children‚s movie Harry Potter!) Now, this Œdouble standard‚ is getting Australia a whole heap of free media around the world. (Talk about good luck!)
Even allowing for my bias, as an Australian, I believe this is an extremely clever web sites and advertising campaign.:
Lee
· 3 years ago
THAT ad campaign sure must have exceeded everyone's expectations. Brilliant and harmless advert, but being banned is the best thing to happen to it -- more PR mileage from that than the Poms (British) expected.
Mind you, if only we could teach Fosters how to make a decent beer to sell to the world... Much, much better is a little Tasmanian brewery called 'Boags' -- if you get to see some, Bryan, avail yourself of a fine drop!
Lee
· 3 years ago
By the way, Kare, did you listen to my report on For Immediate Release yesterday? I mentioned you and Sausalito... Let me know and if you missed it I'll shoot you over the mp3
All Comments
(and mentioned Lee)
He wrote, in part, " The British Broadcast Advertising Clearance Centre has ruled the slogan failed the Œtaste test‚ and that Œbloody‚ should be edited out, although it will be allowed online and in print. (However the Œb‚ word has often been on British TV and is also used in the English children‚s movie Harry Potter!) Now, this Œdouble standard‚ is getting Australia a whole heap of free media around the world. (Talk about good luck!)
Even allowing for my bias, as an Australian, I believe this is an extremely clever web sites and advertising campaign.:
Mind you, if only we could teach Fosters how to make a decent beer to sell to the world... Much, much better is a little Tasmanian brewery called 'Boags' -- if you get to see some, Bryan, avail yourself of a fine drop!