Better Communication Results - Latest Comments in PR in Australia: clueless about web2.0… or NOT?

Re: PR in Australia: clueless about web2.0… or NOT?

Graham White — Wed, 11 Jun 2008 04:53:48 -0000

Lee, I would hope that many of our colleagues in this industry and quickly skilling up on how the emergence of social networks, blogs and the wave of consumergenerated media is creating new patterns of influence. We are in the thick of what James Grunig predicted and that is a culture of two-way conversations. Digital is bigger than just a new channel or format. It is part of a larger transformation of how people get information, who they listen to, and are ultimately influenced by. These are exciting times to be in the PR industry and what a role to play for all us in creating engaging experiences and inviting influencers and networks to participate in a way they find valuable and engaging. That discipline is digital influence and one we should all be skilling up on and applying into our campaigns, educating ourselves and our clients/colleagues.

Re: PR in Australia: clueless about web2.0… or NOT?

Paul McKeon — Wed, 04 Jun 2008 03:45:51 -0000

Couldn't resist adding Dell, whose head of comms is Kiwi Andy Lark, to that list of companies with high participation rates in internal Web 2.0 iniatives.

Here's a piece from the WSJ this week on the company's success in direct conversations externally: http://tinyurl.com/5ts3kf.

Anyone looking for evidence of how Web 2.0 can help a business engage with customers better could to worse than learn from my former colleages there.

And I'm sure you've seen it Lee but Andy's blog is worth reading: http://andylark.blogs.com/

Cheers, Paul

Re: PR in Australia: clueless about web2.0… or NOT?

Lesley White — Tue, 03 Jun 2008 21:07:53 -0000

@Lee - Another reason for lack of detail.. clients who lead their industries in online engagement are notching up industry firsts while their competitors sleep. No need to nudge the competition awake ;)

@Trevor Of course we will be more vocal / participate in audits etc when it makes business sense for our clients

Re: PR in Australia: clueless about web2.0… or NOT?

Trevor Cook — Tue, 03 Jun 2008 03:05:17 -0000

An interesting issue. I wonder if we could do a little 'audit' of what the PR agencies are doing - could be interesting we could send them a short questionaire as well as check their blogs and websites. Come to think of it, it would make a good research topic for a bright student or group of them