Better Communication Results - Latest Comments in Is Corporate Australia on the cusp?

Re: Is Corporate Australia on the cusp?

Fairenza Cheng — Mon, 25 Feb 2008 10:44:54 -0000

Hi Lee

I agree that the Australian coporate giants should move more towards social media. However, being as big as they are... their movement arn't exactly easy to track. Do you have any examples of companies in Australia that have move their attention to social media and perhaps are even success in their transition??

I live in Singapore so I don't really have direct access... but i would love to know more about it anyway!

Thanks so much!

Re: Is Corporate Australia on the cusp?

John Johnston — Wed, 14 Nov 2007 22:22:45 -0000

It probably shouldn't go without mention that Telstra's locations in Second Life are some of the most visited in SL. I just had a brief exchange about this on Twitter (hat tip to @CameronReilly)

Re: Is Corporate Australia on the cusp?

Gavin Heaton — Wed, 14 Nov 2007 22:22:07 -0000

While corporations are interested, I daresay they are being held back by a lack of reliable metrics. And while the agencies can sense the potential, the real value will be unleashed when consultants are able to provide some business modelling around Web 2.0.

Having said that, many organisations are trialling wikis and the like internally, but they would not necessarily classify these as social media. And many of the large tech companies already have active Australian virtual teams using social media (eg IBM, Mirosoft, Accenture etc). So far this is being used as a source of competitive advantage -- and kept behind the firewall or VPN. I am sure this will change when we can measure the value.

Re: Is Corporate Australia on the cusp?

Lee Hopkins — Wed, 14 Nov 2007 22:17:14 -0000

Hey gentlemen -- Mark, didn't realise you were also 'fighting the good fight' - ace, mate! It's nice to know I'm not alone in hitting my head against corporate glass walls :-)

Ahh, JJ... bugger the fame, mate, shower me with money! {grin}

Re: Is Corporate Australia on the cusp?

John Johnston — Wed, 14 Nov 2007 22:02:25 -0000

I sure hope you're right Lee, that would be great. As you say, if anyone in Oz would know, you would. It's certainly about time there was a 'big' initiative somewhere.

Thanks for fighting the good fight on corporate Australia's behalf. I'm sure you don't get thanked quite enough yet.

Re: Is Corporate Australia on the cusp?

Mark Bradley — Wed, 14 Nov 2007 22:01:32 -0000

Lee, I am also doing this full time here from Canberra and covering Sydney also. I also have been giving lots of seminars and workshops around the traps to smaller companies and various organisations on Social Media. It usualy generates intrigue and a pretty positive response as I find most participants know a little aboutt it but don't really see how it can be used to drive business awareness, client engagement or the marketing process. I have seen however a big uplift in overall knowledge by people over the past 12 months - I think its finally getting on the broader radar as you suggest, although I find that most people over 50 are blissfully unaware of the technologies or potential for their own enterprises. Cheers, Mark Bradley, APTUS Strategy

Re: Is Corporate Australia on the cusp?

Lee Hopkins — Wed, 14 Nov 2007 21:38:38 -0000

I know... the various medications I'm on, plus pure illness, are the culprits!

Viva la cappucchino!

Re: Is Corporate Australia on the cusp?

Steven Noble — Wed, 14 Nov 2007 21:11:02 -0000

First cup of coffee in a fortnight? Unthinkable...