DISQUS

Better Communication Results: How clueless are Apple?

  • Danny Finkle · 3 years ago
    Lee if your brain hadn't already haemorrhaged you may have the intelligence to realize that Steve Jobs has more vision and common sense in the toe nails he cuts off, than you will have in your life time. Give up the analysis and write after the fact, once you have enough information to actually understand what has already happened. You have absolutely NO FUCKING CLUE about Apples intentions or rational for their actions.
  • Owen Lystrup · 3 years ago
    Yeesh.

    Er, an example of the benefits of good consumer evangelism?
  • Dan H · 3 years ago
    @ Danny Finkle..

    Maybe that's the problem..Mr Jobs was thinking with his toenails on this one. Or maybe he cut off his common sense with his toenails..that might explain it.

    Honestly, Jobs himself probably had little to do with the initial barrage. It looks like something coming from an over-zealous legal department. It's just a bad move on apple's part, no matter what it is, and I hope it bites them HARD.
  • Lee · 3 years ago
    You can't help but build up antipathy for Apple's PR and Legal teams -- over the last couple of years they have gone out of their way to over-protect their turf and keep control of a conversation they never started in the first place.
  • Christi · 3 years ago
    We were actually just talking about this topic in Robert's class a couple of days ago, and I, too, find Apple's actions astounding. Besides that "pod" has become too firmly rooted in our vernacular to remove it now, Apple should be ecstatic that its product has become essentially the epitome of digital listening. Suggesting that podcasts become known as "audiocasts" or something similar is like suggesting that any digital music player will do...it's just ludicrous from a PR standpoint. Apple should be thanking companies and people who promote their product for them.

    What will Apple's legal team do next...attempt to trademark the letter "i"???
  • Dallas Perry · 3 years ago
    We talked about this in one of my classes (I'm a student at Auburn University). We all agreed that it was pretty ridiculous for Apple to attempt to ban the use of "Podcast". I think that they should be proud that others are using a word that they "created".
  • Owen Lystrup · 3 years ago
    And what of Paris Hilton's patent on "That's Hot," spelled incorrectly of course?

    If she can patent a saying that near everyone uses because she uses it badly, I guess Apple can do whatever it wants with the podcast.