DISQUS

Duncan · 2 years ago

You've missed a key point, why would SME's want to invest in Second Life? Recent data would suggest that the ROI isn't worth it, even for big business. SME's would be far better paying for an ad in the local paper, the audience would be bigger and their message would be viewed by more poeple.
Paull Young · 2 years ago

Wow you used the term 'crawling up my virtual sphincter' twice in this post. Methinks the spammers will love this post...
Lee Hopkins · 2 years ago

Paull: ha ha ha! Let's see what happens when I receive it in my email inbox...

Duncan: I agree with you, partly, Duncan in that there currently IS no ROI in virtual worlds for SMEs. But I think that too many corporates have invested in SL for it to disappear. There are so many universities in there (I'm currently negotiating with one here in Adelaide to join the throng) that I believe it will be more of a 'when' question than a 'why' question as to SMEs entering the 'game'.

The 'ad in the local paper' issue is the same one that we all faced a decade ago -- "why get a website? I have a yellow pages ad..."

Only the platform changes, the song remains the same...