DISQUS

Paull Young · 1 year ago

Hopkins, Cook and Noble on the one panel? They've got a good representation of Australia's best.

Wish I could be there!
Steven Noble · 1 year ago

Hi Lee, internal is definitely where many orgs are first implementing social media, but 2008 will be the year for action on all fronts in my view.
Laurel Papworth · 1 year ago

I think 2008 will be the year of the NON-social media social network. Eg. social finance and social telecommunications. We'll finally get away from the focus on video and fotos and blogs. But you guys don't want to hear that :P <3 ya work, see you at ad:tech, i'm on a panel on day one, bring rotten fruit (I will).
David Gillespie · 1 year ago

I don't think it is necessarily fair to say there will only be internal initiatives, I do think though it will come down to how compelling the argument is that is put forward by particular marketing folk to their stakeholders (internal or otherwise). We lag behind only as long as our arguments fail to swing the HIPPO (Highest Paid Person's Opinion).