DISQUS

Dave · 3 years ago

Those are indeed perfect - but am I being unduly cynical in noticing that the truck looks awfully similar in each shot?

Would love to see stuff like this on the roads, though it wouldn't be beneficial to me concentrating on my driving!

Danielle · 3 years ago

Hey Lee,
I just wanted to say hi, and tell you that I agree with you. These trucks would get my attention if I were to be driving by one. It kind of reminds of me of a couple other advertisements. The Chic-Fil-A billboards that have the cow statues changing the wording on the sign or painting the sign always get my attention and the billboards that were all black with white writing on them that said '"I can see you"- God' or other clever things. I'm ashamed to say that I have no idea who did the second campaign, but I always enjoyed seeing them when I was driving somewhere. They gave me a sense of amusement.
Hope all is well and thanks again for blogging!

Clarence Jones · 3 years ago

Bravo (again) Lee! I cannot believe that with all the intelligence & money corporations have they cannot grasp this concept: Every time someone sees a person or vehicle that is employed by you, that person or vehicle Represents you...your company, your brand, your very self. But, they do not get it. Guess it's not hard to see why they don't 'get' Social Media as well, eh?
Love & Peace, Clarence

Stephanie · 3 years ago

Hey Lee,
It is true that words aren't always needed expecially when you have examples like those trucks. I haven't seen anything like that here (down in Alabama) yet, but hopefully it will catch on. Images, such as the ones you presented, take branding to a whole new level and I think that this type of branding could be a great asset to any company or organization. These dramatic statements will surely be remembered by those passing by on the road or just seeing the trucks parked somewhere. Comapnies and organizations should take note and try this form of branding for there own endeavors.

Rachel S · 3 years ago

This is one of the coolest posts I have ever seen!When I first got to your blog I scrolled down and noticed the images and honestly didn't quite get it until I took a closer look. I hope that the images don't cause wrecks on the road! Some of them are quite distracting. I would be too busy staring at the truck that I might forget to watch the road. Good thing these are in Europe and not the U.S.

Whoever thought of putting these images on the trucks are marketing geniuses. They would certainly get my attention, and I don't think I will forget the products anytime soon. Rather than the normal tactics of advertisments and radio spots and press release and the like, companies should start exploring non-tradition mediums to advertise. It got my attention, and I know it would get others!

Dallas Perry · 3 years ago

Ha! I loved these pictures you posted. Talk about clever advertising. I think my favorite one is the truck with the driver facing backwards. I wonder if it looks real on the road, I'm sure it gets double-takes all of the time. Thanks for the cool pictures.

Tyler H. · 3 years ago

Lee,
These pics are great. Although my mom is not too computer-savvy, she will occasionally send me e-mails which contain pictures and videos just like this. Check out (http://gprime.net/images/sidewalkchalkguy/). I think his name is Julian Beever, really amazing stuff.
This would be a great way to adversite, which I am sure people/companies/organizations do, but you don't see this kind of creativity as much in the U.S. (at least in my opinion). Good Stuff!

Allan Jenkins · 3 years ago

I don't want to rain on the parade, but I think there's some really good Photoshopping at work here.

Patrick · 3 years ago

A picture is worth a thousand words. But a 3-D image on the side of diesel trucks may cause a thousand wrecks. But the idea is clear. Imagery is important in a supportive aspect. I suppose what I gather from the pictures, first without reading the post is that, in advertising for products, the image should be very attractive and interesting. I don't think I've seen anything like these 'doctored' photos, but if it were a reality, I'm sure they would have an affect on their products.

Steve Woodruff · 3 years ago

Having clever visuals is a great way to generate recognition. In the United States, the Sealy mattress trucks are a great example. One wasted company asset is the UPS truck, with its pathetic taglines - thousands of wasted billboards!

Danielle W · 3 years ago

Hi Lee!
If a lot of these trucks were on the roads in the U.S. the number of wrecks would increase with out a doubt. I know I would be distracted by the trucks! However, I think the idea is brilliant. Things like billboards, or advertisements on trucks need to be quick attention getters. We can't be expected to read long taglines while we're driving past at 70 mph.
Like Tyler, these pictures reminded me of the 'sidewalk chalk guy' The ability to make flat pictures/drawings look 3-D is amazing.
Very interesting and creative advertising!

Stacey · 3 years ago

I agree with Allan -- there is a good deal of photoshopping here. Look at the background -- they are almost all the same. Also, Europe generally uses smaller trucks to transport items, not the full size that we use here.

Interesting concept, though......

Elizabeth Wood Rodgers · 3 years ago

I loved these pictures! They are funny and a creative way to advertise. Love new ideas like this, thanks for showing it to us!

Lee Hopkins · 3 years ago

G'day everyone.

Yes, I had a sneaking suspicion they were photoshopped in some way, but the idea is fascinating. And if the 'chalk guy' can do such amazing work (which he can) then I'm sure some enterprising graphic artist can equally create similarly compelling and eye-wateringly beautiful creations. Let's not forget the power of trompe l'oile paintings! - http://leehopkins.net/2006/08/31/a-picture-says...

Due Diligence · 3 years ago

http://www.snopes.com/photos/arts/truckart.asp

Allan Jenkins · 3 years ago

Awwww... "oh for dumb" as they say in Minnesota. Thanks, Due Diligence, I should have checked at Snopes.

Hopkins!!!!

Allan

Lee Hopkins · 3 years ago

Awwww, but Mr Jenkins, loook what brilliant conversation they created around the globe!!! :-)

Due Diligence · 3 years ago

You're welcome, Allan. If it seems too wonderful-incredible-shocking to be true, I tell people to snope it before passing it around. Nine times out of ten it is an urban legend or at least not what it appears. (In this case digital images rather than actual trucks and ads.)

Anyhow,those pictures have been floating around the Internet-globe for about a year. Guess they took a while to drive into this blog.

Lee Hopkins · 3 years ago

The funny thing is that I have been telling friends for years that those emails that go around saying "there is a nasty virus, even Microsoft have announced it on their website" and "forward this email around the world, Microsoft have said they will donate $5 for every email that comes back to them" as massive hoaxes, but twice in two years I myself have come unstuck.

Silly ol' me!!

Lee Hopkins · 3 years ago

Thanks, DD, for being the voice of 'truth' in this matter. This is what makes the blogosphere so damned compelling and wonderful!